The New Power of Marketing for Manufacturing Growth

To thrive and grow, Minnesota manufacturers need to reach new customers with information about their products and services. This half-day seminar, designed specifically for manufacturers of all sizes and industries, will introduce how marketing strategies can fuel long-term business growth. Three breakout sessions led by Risdall experts will offer in-depth insights and information about how to structure lead generation, content marketing and digital marketing campaigns to help manufacturers reach new customers. Session 1: The three types of sales funnel marketing Direct-response campaigns are designed to trigger a reaction, including sales. In this session, you will learn about different direct-response tactics and building a campaign to drive specific actions with your existing customer base. Session 2: Connect online with digital marketing Digital marketing is one of the most effective ways to find new customers online. Paid search tactics, including online pay-per-click and cost-per-click ads, and search engine optimization will be explored in this session. Session 3: The new frontier of content marketing for manufacturers Content marketing promotes your expertise to new audiences through new and existing content. In this session, you will learn how to develop and implement a content marketing plan to reach new customers on- and offline. Cost: $99. Registration is required. Agenda 8:30-9 a.m. Check-in and light breakfast 9-9:15 a.m. Introduction 9:15-10 a.m. Session 1: The three types of sales funnel marketing 10-10:45 a.m. Session 2: Connect online with digital marketing 10:45-11:45 a.m. Session 3: The new frontier of content marketing for manufacturers 11:45 a.m.-noon Q&A with speakers Noon-12:30 p.m. Agency tours (optional)