The Power of Email Marketing - The Essentials - Business Expo Seminar

Constant Contact: The Power of Email Marketing – The Essentials
This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics will also include list building, how to avoid spam, tips for scheduling and content choices that work.
This session also includes some specific instruction on how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of more successful email campaigns and how they were set up to build business and drive sales.
Note: Participants do not need to be Constant Contact customers to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing.